Meet the founder

The strategist behind Master It Media

Maggie Carey is a Social Media & AI Strategist, speaker, trainer, and founder of Master It Media, where she helps business owners simplify their marketing through practical social media strategies, AI-powered solutions, and streamlined systems that save time while delivering meaningful results.

The experience

Four decades of marketing evolution

With more than 40 years of experience spanning technology, marketing, communications, and creative strategy, Maggie has successfully navigated every major evolution in marketing, from traditional media to today's rapidly changing world of social media and artificial intelligence. Her ability to blend technical expertise with creative communication has made her a trusted resource for business owners looking to embrace new technology without feeling overwhelmed.

The method

Painless Posting™

As the creator of the Painless Posting™ methodology, Maggie is passionate about helping entrepreneurs market their businesses more consistently and confidently. She believes technology should simplify the way businesses operate, allowing owners to spend less time struggling with marketing and more time serving their customers.

On stage

Speaker & educator

A recognized speaker and educator, Maggie has been a featured presenter for the New York Public Library (NYPL), SCORE, chambers of commerce, libraries, professional networking organizations, and business groups throughout New York and Connecticut. Whether presenting to a room of entrepreneurs or leading a hands-on workshop, she is known for making complex topics approachable, engaging, and immediately actionable.

Community

Strengthening the business community

Beyond her client work, Maggie is committed to strengthening the business community. She serves as Chief Marketing Officer for Linking the Hudson Valley, is an Alignable Ambassador, and founded the Borderless Business Network, a relationship-focused networking community that brings together professionals from New York and Connecticut to build meaningful connections and support one another's growth.

On air

The Painless Posting Podcast

Maggie is also the host of the Painless Posting Podcast, where she shares practical insights on social media, AI, and marketing. Her background as an award-winning performer, director, and educator has shaped her engaging communication style, allowing her to educate, inspire, and connect with audiences of all experience levels.

Recognition

Awards & honors

Her contributions have been recognized with the Lyn & Buzz Burr Excellence in Communication Award and BroadwayWorld's Regional Performer of the Decade.

The mission

Whether she's consulting with a business owner, speaking from the stage, or exploring the latest AI innovations, Maggie's mission remains the same: to help businesses market with greater confidence, communicate more effectively, and embrace technology as a tool for growth.

About us

Meet the team behind Master It Media

A creative, strategy-first crew helping service businesses show up and grow.

Shirley Salumbides
Shirley Salumbides
Systems & Operations

Shirley makes sure all our systems are designed strategically to help you build a raving fan base that supports your business goals, keeping the team on track and deadlines met.

She brings 6+ years of experience in project management, tools and asset management, and web and campaign management. Completing your journey to success is her greatest motivation.

Ryan Hecht
Ryan Hecht
Social Media Coordinator

Ryan studied public relations at the University of Rhode Island with a minor in business. He has an eye for color and design, matching each client's brand, culture, and mission to a cohesive social media presence tailored to every platform.

He researches social media trends, creates our analytics reports, and is passionate about supporting local businesses with detailed, engaging content.

Antonia Carey
Antonia Carey
President

Antonia works with the team to ensure all operations run smoothly and efficiently. With a background in the arts, she's skilled in management, social media, writing, and editing.

She holds Bachelor's degrees in Theatre Arts and English from SUNY New Paltz.

Jacqueline Carey
Jacqueline Carey
Data Management Coordinator

Jacqueline uses her impressive technology skills to create graphic designs, edit video, and organize our back-office data. You'll often find her on special projects and providing tech support at in-person events.

She's a graduate of Binghamton University with a background in performing arts, event coordination, publicity, and education.

Peter Carey
Peter Carey
Editor

Peter is the editor of 5 editions of the digital publication HamletHub, and supports our clients by creating engaging articles we share across websites and social media.

A photojournalist at heart, he uses his publicity background to keep local communities informed and captures local culture at community events.

Client wins

Results our clients can feel.

★★★★★

I've known Maggie for a few years and have attended some of her workshops. She has so much knowledge about social media and the best ways to use it to promote your business. She's always willing to have a chat and see how she can help you.

Karin Guiney
Karin Guiney
★★★★★

Maggie was very informative. She opened my eyes to many important issues when it comes to social media and our businesses. Check her out, I’m sure she can make a difference with your business needs.

CW
Carmen Warren
★★★★★

I met Maggie at a business event. She took time out of her busy schedule to help my wife and I. I learned more in 20 minutes talking to Maggie then I usually learn in a week. She is a wealth of information but also a great person!! Looking forward to learning more from her in the future. If you are needing help with a marketing plan you need to jump on board and learn from the best. Thank you for helping us Maggie.💜💜

Mike Reed
Mike Reed
★★★★★

When it comes to social media marketing and automating your process, Maggie is one of the best in the business. She's increadibly generous with her time and her knowledge level is unmatched. I recommend her to anyone that intereted in improving their social and marketing activities.

Jim Newhouse
Jim Newhouse