{"version":"https://jsonfeed.org/version/1","title":"","home_page_url":"https://","author":{},"items":[{"id":"stop-saying-%E2%80%98link-in-bio%E2%80%99%E2%80%94do-this-instead-for-more-clicks","html_content":"

If you’re still ending your posts with “link in bio”… we need to talk.

","url":"https:///f/stop-saying-%E2%80%98link-in-bio%E2%80%99%E2%80%94do-this-instead-for-more-clicks","title":"Stop Saying ‘Link in Bio’—Do This Instead for More Clicks","date_modified":"2026-04-21T14:00:00Z"},{"id":"why-people-don%E2%80%99t-trust-social-media-and-how-to-fix-it","html_content":"

Ever feel like you clicked on a post expecting value… only to end up in a sales pitch?

","url":"https:///f/why-people-don%E2%80%99t-trust-social-media-and-how-to-fix-it","title":"Why People Don’t Trust Social Media (and How to Fix It)","date_modified":"2026-04-14T14:00:00Z"},{"id":"the-25-post-social-media-shortcut-we-even-help-you-get-started","html_content":"

If you’re looking for a consistent social media presence without spending countless hours (or even days) creating content, you’re in the right place.

","url":"https:///f/the-25-post-social-media-shortcut-we-even-help-you-get-started","title":"The 25-Post Social Media Shortcut (We Even Help You Get Started!)","date_modified":"2026-03-31T14:00:00Z"},{"id":"social-media-strategy-that-will-save-you-time-frustration","html_content":"

If you’ve ever stared at a blank screen wondering what to post on social media, you’re not alone. Creating consistent content can feel overwhelming, but it doesn’t have to.

","url":"https:///f/social-media-strategy-that-will-save-you-time-frustration","title":"Social Media Strategy That Will Save You Time & Frustration","date_modified":"2026-03-24T02:00:00Z"},{"id":"avoid-common-social-media-video-mistakes-and-what-to-do-instead","html_content":"

You have three seconds. Maybe less.

","url":"https:///f/avoid-common-social-media-video-mistakes-and-what-to-do-instead","title":"Avoid Common Social Media Video Mistakes and What to Do Instead","date_modified":"2026-03-17T02:00:00Z"},{"id":"from-tiktok-jingle-to-national-dr-pepper-commercial","html_content":"

A few seconds of singing on TikTok turned into a national Dr. Pepper commercial.

","url":"https:///f/from-tiktok-jingle-to-national-dr-pepper-commercial","title":"From TikTok Jingle to National Dr. Pepper Commercial","date_modified":"2026-03-10T15:00:00Z"},{"id":"post-smarter-with-ai-and-simple-ideas","html_content":"

Coming up with content ideas is one of the biggest pain points for business owners.

","url":"https:///f/post-smarter-with-ai-and-simple-ideas","title":"Post Smarter with AI and Simple Ideas","date_modified":"2026-02-26T02:00:00Z"},{"id":"stop-publishing-linkedin-posts-without-doing-this-first","html_content":"

You can spend time crafting a thoughtful, engaging, even witty LinkedIn post and still see it fall flat.

","url":"https:///f/stop-publishing-linkedin-posts-without-doing-this-first","title":"Stop Publishing LinkedIn Posts Without Doing This FIRST","date_modified":"2026-02-19T02:00:00Z"},{"id":"social-media-myths-holding-business-owners-back-debunked","html_content":"

Ever feel like social media is a confusing game where the rules keep changing?

","url":"https:///f/social-media-myths-holding-business-owners-back-debunked","title":"Social Media Myths Holding Business Owners Back (Debunked)","date_modified":"2026-02-13T18:24:26Z"},{"id":"the-secrets-to-making-social-media","html_content":"

Calls to Action That Actually WORK!

","url":"https:///f/the-secrets-to-making-social-media","title":"The Secrets to Making Social Media ","date_modified":"2026-02-02T02:00:00Z"},{"id":"problem-solved","html_content":"

How to Position Your Business as the Answer in Your Social Media Content

","url":"https:///f/problem-solved","title":"Problem Solved!","date_modified":"2026-01-26T01:00:00Z"},{"id":"exploring-pain-points-for-impactful-posts","html_content":"

Why Understanding Pain Points Is the Fastest Way to Create Content That Connects

","url":"https:///f/exploring-pain-points-for-impactful-posts","title":"Exploring Pain Points for Impactful Posts","date_modified":"2026-01-19T18:15:31Z"},{"id":"the-4-part-caption-formula-that-turns-scrolls-into-leads","html_content":"

Have you ever spent way too much time writing a social media post, only to hit publish and hear… nothing?

","url":"https:///f/the-4-part-caption-formula-that-turns-scrolls-into-leads","title":"The 4-Part Caption Formula That Turns Scrolls Into Leads","date_modified":"2025-12-29T00:00:00Z"},{"id":"the-secret-to-repurposing-one-idea-into-weeks-of-social-media-con","html_content":"

You pour your heart and time into creating a post, and after one day, it’s gone.\nBuried in the feed. Forgotten.

","url":"https:///f/the-secret-to-repurposing-one-idea-into-weeks-of-social-media-con","title":"Secret to Repurposing One Idea Into Weeks of Social Media Content","date_modified":"2025-10-27T14:00:00Z"},{"id":"the-one-social-media-strategy-that-will-save-time-and-frustration","html_content":"

Stop staring at the screen. Start posting with purpose.

","url":"https:///f/the-one-social-media-strategy-that-will-save-time-and-frustration","title":"The One Social Media Strategy That Will Save Time and Frustration","date_modified":"2025-07-31T16:09:53Z"},{"id":"breakdown-of-dogpools-instagram-success-strategy","html_content":"

What if the strategies behind a rescue dog’s rise to Instagram fame could unlock potential growth for your business? Meet Peggy, also known as Dogpool, whose transformation from an obscure pup to a social media powerhous...

","url":"https:///f/breakdown-of-dogpools-instagram-success-strategy","title":"Breakdown of Dogpool's Instagram Success Strategy","date_modified":"2024-07-23T03:15:40Z"},{"id":"simplifying-social-media-for-time-strapped-business-owners","html_content":"

Do you feel overwhelmed by the demands of social media for your business? You’re not alone.

","url":"https:///f/simplifying-social-media-for-time-strapped-business-owners","title":"Simplifying Social Media for Time-Strapped Business Owners","date_modified":"2024-06-18T19:01:57Z"},{"id":"what-if-tiktok-disappeared","html_content":"

A Comprehensive Guide to Thriving in Uncertain Times

","url":"https:///f/what-if-tiktok-disappeared","title":"What If TikTok Disappeared?","date_modified":"2024-05-22T15:59:36Z"},{"id":"visual-storytelling-capturing-social-media-attention","html_content":"

Picture this: In the endless scroll of social media, a single, striking image has the power to pause thumbs and capture hearts. In the vibrant and ever-evolving digital age, mastering the art of visual content is not jus...

","url":"https:///f/visual-storytelling-capturing-social-media-attention","title":"Visual Storytelling: Capturing Social Media Attention","date_modified":"2023-11-12T13:00:00Z"},{"id":"ai-social-media-heaven-sent-or-recipe-for-risk","html_content":"

Artificial intelligence (AI) is rapidly transforming the world of social media. AI-powered tools can now generate text, images, and videos that are often indistinguishable from human-created content. Some cutting-edge to...

","url":"https:///f/ai-social-media-heaven-sent-or-recipe-for-risk","title":"AI & Social Media: Heaven-Sent or Recipe for Risk?","date_modified":"2023-10-09T15:08:32Z"},{"id":"solving-problems-through-social-crafting-content-that-addresses","html_content":"

In the realm of social media, content isn't just about showcasing products or services; it's about providing solutions and addressing your clients' pain points. Crafting content that resonates with your audience's challe...

","url":"https:///f/solving-problems-through-social-crafting-content-that-addresses","title":"Solving Problems Through Social Media","date_modified":"2023-08-24T22:39:20Z"},{"id":"ultimate-linkedin-guide-for-business-success","html_content":"

Are you a small business owner or entrepreneur looking to skyrocket your business through LinkedIn? This ultimate profile optimization guide will reveal tried and true tips to boost your engagement, gain more followers, ...

","url":"https:///f/ultimate-linkedin-guide-for-business-success","title":"Ultimate LinkedIn Guide for Business Success","date_modified":"2023-07-28T14:12:04Z"},{"id":"7-powerful-strategies-to-boost-your-presence","html_content":"

Are you struggling to grasp the elusive concept of brand awareness? Don't worry; you're not alone. Building brand awareness can be a challenging endeavor, but with the right strategies, you can effectively boost your pre...

","url":"https:///f/7-powerful-strategies-to-boost-your-presence","title":"7 Powerful Strategies to Boost Your Presence","date_modified":"2023-05-30T12:00:00Z"},{"id":"top-10-halloween-ideas-to-promote-your-business","html_content":"

Halloween is fast approaching, so it's time to find some devilish social media strategies to optimize your brand's presence. Here are the Top 10 Ways to Promote Your Business on Social Media this Halloween and make your ...

","url":"https:///f/top-10-halloween-ideas-to-promote-your-business","title":"Top 10 Halloween Ideas to Promote Your Business","date_modified":"2022-10-28T13:55:43Z"},{"id":"9-tips-for-writing-social-media-content","html_content":"

Social media content is the tip of the brand's pen, the voice of your organization. The right social media content can build trust and make your customers feel like they've connected with someone.

","url":"https:///f/9-tips-for-writing-social-media-content","title":"9 Tips for Writing Social Media Content","date_modified":"2022-08-05T14:57:51Z"},{"id":"5-simple-steps-to-tackle-social-media-spring-cleaning","html_content":"

Spring is here! After a long winter, we can finally enjoy some sunshine, fresh air, and brighter days! For many people, it’s a tradition to give their homes a deep cleanse during this season. For business owners, now is ...

","url":"https:///f/5-simple-steps-to-tackle-social-media-spring-cleaning","title":"5 Simple Steps to Tackle Social Media Spring Cleaning","date_modified":"2022-05-09T17:55:32Z"},{"id":"the-real-deal-on-instagram-reels","html_content":"

Scroll through Instagram right now and not one minute would pass before you come across a Reel. These are short-form, vertical videos that last from 15 to 60 seconds long. They’re fun, engaging, and yes—they’re the hotte...

","url":"https:///f/the-real-deal-on-instagram-reels","title":"The Real Deal on Instagram Reels","date_modified":"2022-03-22T17:04:22Z"},{"id":"social-media-hashtags-to-use-every-day-of-the-week","html_content":"

Hashtags, those little “#” symbols followed by a string of words, are powerful tools on social media. In fact, they’re integrated into almost all platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and e...

","url":"https:///f/social-media-hashtags-to-use-every-day-of-the-week","title":"Social Media Hashtags to Use Every Day of the Week","date_modified":"2022-01-29T23:40:50Z"},{"id":"setting-social-media-goals-for-2022","html_content":"

The new year is right around the corner and people are starting to write their resolutions and intentions for 2022. For business owners, we set our social media goals so we could come up with an effective strategy that w...

","url":"https:///f/setting-social-media-goals-for-2022","title":"Setting Social Media Goals for 2022","date_modified":"2021-12-21T14:30:58Z"},{"id":"7-social-media-tips-to-boost-your-sales-this-holiday-season","html_content":"

The Holiday sale season is almost here! With Black Friday and Cyber Monday just a few days away, it’s time to ramp up your marketing efforts by maximizing your social media presence. This is a crucial time for brands to ...

","url":"https:///f/7-social-media-tips-to-boost-your-sales-this-holiday-season","title":"7 Social Media Tips to Boost Your Sales This Holiday Season","date_modified":"2021-11-17T13:00:00Z"},{"id":"a-quick-guide-to-social-media-image-sizes","html_content":"

Social media is an essential marketing tool for small business. A social media post should combine an image or video and an engaging caption. Each social media platform has ideal image size specifications.

","url":"https:///f/a-quick-guide-to-social-media-image-sizes","title":"A Quick Guide to Social Media Image Sizes ","date_modified":"2021-10-26T16:55:43Z"},{"id":"social-media-content-ideas-for-labor-day-weekend","html_content":"

Labor Day Weekend is coming up. What are you doing on your social media?

","url":"https:///f/social-media-content-ideas-for-labor-day-weekend","title":"Social Media Content Ideas for Labor Day Weekend","date_modified":"2021-08-29T20:15:40Z"},{"id":"grabbing-attention-with-strong-social-media-captions","html_content":"

If you struggle with writing social media content, aka captions, trust me, you are not alone! Many businesses struggle with creating captions. \"What are they going to say?\" \"How are they going to say it?\" They are lost a...

","url":"https:///f/grabbing-attention-with-strong-social-media-captions","title":"Grabbing Attention with Strong Social Media Captions","date_modified":"2021-08-16T13:37:24Z"},{"id":"easy-posting-process-for-client-testimonials","html_content":"

People need to find out about you and your business. One of the best ways to start is by receiving client or customer testimonials, aka rave reviews.

","url":"https:///f/easy-posting-process-for-client-testimonials","title":"Easy Posting Process for Client Testimonials","date_modified":"2021-06-18T14:55:23Z"},{"id":"how-to-easily-create-a-color-blocked-instagram-account","html_content":"

Have you always wanted to create that cool-looking color-blocked Instagram account for your business? Color blocking on Instagram allows you to take your grid and create a visual esthetic.

","url":"https:///f/how-to-easily-create-a-color-blocked-instagram-account","title":"How to Easily Create a Color-Blocked Instagram Account","date_modified":"2021-03-29T03:02:13Z"},{"id":"how-often-should-you-post-on-social-media","html_content":"

The question I am asked most frequently is…How often should I post on Social Media?

","url":"https:///f/how-often-should-you-post-on-social-media","title":"How Often Should You Post on Social Media","date_modified":"2021-02-06T02:31:42Z"},{"id":"5-social-media-resolutions-for-the-new-year","html_content":"

Get ready to rock the new year on your social media!

","url":"https:///f/5-social-media-resolutions-for-the-new-year","title":"5 Social Media Resolutions for the New Year","date_modified":"2020-12-25T22:25:17Z"},{"id":"9-time-saving-social-media-tips","html_content":"

Time is a valuable commodity. Business professionals often struggle with time management. A common complaint I hear is: “There isn’t enough time in the day!”

","url":"https:///f/9-time-saving-social-media-tips","title":"9 Time-Saving Social Media Tips","date_modified":"2020-11-30T01:42:44Z"},{"id":"are-you-ready-for-the-holiday-season","html_content":"

I am one of those people that despise seeing Christmas stuff before September. I like to enjoy each holiday season as it approaches. However, planning my holiday social media posts is something I definitely begin working...

","url":"https:///f/are-you-ready-for-the-holiday-season","title":"Are You Ready for the Holiday Season? ","date_modified":"2020-10-25T18:56:40Z"},{"id":"3-ways-to-promote-your-event-for-free","html_content":"

Now more than ever, businesses are holding virtual events. Sharing on social media is a great way to get free publicity, but you want more than just social media posts!

","url":"https:///f/3-ways-to-promote-your-event-for-free","title":"3 Ways to Promote Your Event for Free!","date_modified":"2020-09-28T14:41:41Z"},{"id":"4-starter-steps-to-get-raving-social-media-fans","html_content":"

Raving fans are developed by providing engaging content and interacting with those raving fans. We all want followers, but how do you get them? Whether you are just starting, pushing to get past a plateau, or reaching fo...

","url":"https:///f/4-starter-steps-to-get-raving-social-media-fans","title":"4 Starter Steps to Get Raving Social Media Fans","date_modified":"2020-09-04T17:57:46Z"},{"id":"why-one-domain-name-is-never-enough-1","html_content":"

Having one domain name is a necessity for any business. However, having more than one is a smart business move. There are many reasons why one domain name is never enough. You should want more than enough! 

","url":"https:///f/why-one-domain-name-is-never-enough-1","title":"Why One Domain Name is Never Enough","date_modified":"2020-08-03T13:58:18Z"},{"id":"5-hidden-features-of-linkedin-business-pages","html_content":"

LinkedIn offers free tools for business professionals and is the go-to social media platform for business owners, entrepreneurs, and job seekers. Having a LinkedIn business page is a valuable free promotional opportunity...

","url":"https:///f/5-hidden-features-of-linkedin-business-pages","title":"5 Hidden Features of LinkedIn Business Pages","date_modified":"2020-07-03T21:53:56Z"},{"id":"5-tips-for-creating-a-months-worth-of-social-media-content","html_content":"

Can't find the time to create posts for your social media? Social media posts are essential in driving traffic to your business. Posting content is an important step in your marketing efforts, but making it a priority is...

","url":"https:///f/5-tips-for-creating-a-months-worth-of-social-media-content","title":"5 Tips for Creating a Month's Worth of Social Media Content","date_modified":"2020-06-01T16:21:54Z"},{"id":"conquer-enemies-with-education","html_content":"

Today is Star Wars Day! May the 4th be with you!

","url":"https:///f/conquer-enemies-with-education","title":"Conquer Enemies with Education","date_modified":"2020-05-04T22:12:23Z"},{"id":"helping-businesses-during-the-coronavirus","html_content":"

We've hit the three-week mark of New York’s statewide stay-at-home order with no definitive end in sight. We need to stay positive and focus on what we can do as business professionals to help our community and other loc...

","url":"https:///f/helping-businesses-during-the-coronavirus","title":"Helping Businesses During the Coronavirus","date_modified":"2020-04-11T23:57:42Z"},{"id":"11-ways-businesses-can-communicate-with-customers-in-quarantine","html_content":"

Your health and safety are important to us, and so is your business. The Coronavirus (COVID-19) is keeping many of us at home and waiting for things to get back to normal as soon - and as safely - as possible.

","url":"https:///f/11-ways-businesses-can-communicate-with-customers-in-quarantine","title":"11 Ways Businesses Can Communicate with Customers in Quarantine","date_modified":"2020-03-26T12:00:00Z"},{"id":"9-reasons-to-create-a-linkedin-page-for-your-business","html_content":"

Creating a LinkedIn Page for your business is a free tool to promote your brand, services, products, and more. 

","url":"https:///f/9-reasons-to-create-a-linkedin-page-for-your-business","title":"9 Reasons to Create a LinkedIn Page for Your Business","date_modified":"2020-02-24T16:06:11Z"},{"id":"using-google-alerts-to-help-your-business","html_content":"

Wouldn’t it be great to get notified automatically when content is shared on the internet about something to help your business? Just simply set up Google Alerts. Google Alerts is a free service provided by Google that w...

","url":"https:///f/using-google-alerts-to-help-your-business","title":"Using Google Alerts to Help Your Business","date_modified":"2020-01-14T05:00:13Z"},{"id":"is-it-a-snow-day-or-slow-day","html_content":"

Here in the northeast, we occasionally get a bit of snow. Schools close, meetings are canceled, schedules need to be adjusted, and so on. What do you do with that valuable time stuck at home or in an office with a silent...

","url":"https:///f/is-it-a-snow-day-or-slow-day","title":"Is it a Snow Day or Slow Day?","date_modified":"2019-12-11T13:58:57Z"}]}